Proposals Delaying your Marketing?
When it comes to a marketing strategy, the most crucial part is – follow through and consistency. In any industry it is easy to get sidetracked with meetings or proposals, even if the company has an internal marketing team. The key is to plan your time conservatively. This can be done by taking an average of the number of proposals you complete every month and scheduling a block of time for these tasks.
Granted, proposal due dates don’t always work around your schedule; however, accounting for the time to complete these items gives you the flexibility within your schedule to move tasks around when needed. If you have a proposal due on Friday, then push up your marketing activities to Tuesday or Wednesday. Many times we get stuck working on today’s tasks and miss crucial opportunities that present themselves at the most inopportune time. Long-term strategy is always the best idea when considering your marketing plan.
In our current environment marketing has become easier than ever with resources that offer great solutions for inbound leads. Take for example LocalTradePros (Smile & Wink!); we offer a solution to market quality trade professionals such as contractors, electricians, plumbers and more. LTP does this in a way that builds relationships with your local community and offers only 5 professionals per trade to be marketed in a territory thus, increasing your opportunity for exposure and new leads.
Either way you choose to market just remember budget your time wisely and you will start to see the fruits of your labor!